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Increase Your AdWords Clickthrough Rate by 30% with Ad Sitelinks
As PPC advertisers we always strive to increase the clickthrough rates (CTR) of our ads. Higher CTRs lead to better Quality Scores (QS). And the higher the QS, the less you have to pay per click....
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Modified Broad Match: Improve Your AdWords ROI with the New Keyword Match Type
To broad-match or not to broad-match? At one point or another most PPC advertisers face this dilemma. On the one hand broad matching can sure deliver a boatload of impressions and clicks. On the other...
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Google Analytics in Very Plain Language. Part IV: Uncover New Opportunities
"Small opportunities are often the beginning of great enterprises." Demosthenes Hey, GA ninjas! It’s Thursday and it’s time for another Google Analytics tutorial. Modern web is all about proactive...
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AdWords Contextual Targeting – Another Keyword Analysis Tool for PPC and SEO
Getting the right keywords - the more I’m in SEO, the more obsessed I am with the idea of finding better and smarter keywords. Good for me and you, Google AdWords has launched one more keyword tool to...
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Top Three Google AdWords Tactics You Could Make Use of
guest post by Trace Ronning Innovation is necessary to stay ahead of your competitors in AdWords, so today I'd like to introduce you to three things you can do as a part of your AdWords management that...
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How to Win a Game of PPC
guest post by Dominic Lidgett Recently I was looking forward to watching the football match between Real Madrid and Barcelona in the Copa Del Rey Spanish Cup. These two teams have a rivalry as intense...
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Huge AdWords Costs? Get down to Negative Keywords!
Do you think traffic can be bad? Not only can it be bad, it can also leave you penniless when running pay-per-click (PPC) campaigns. Unless you work out a plan for managing negative keywords. In this...
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Google +1 Button – Hidden Benefits
It’s virtually become a standard to integrate +1, Like, or Tweet buttons into any webpage. Sure thing, the sharing and rating buttons contribute to your overall social media exposure, but have you...
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Soaked to Skin with the Spring Showers of Google AdWords Updates
Wow, this spring has been pretty hot for the whole SEO community - the Google Penguin update is still keeping some SEO newbies frozen, while the search monopolist has rolled out really big updates for...
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Online Video Campaigns in AdWords 101
Google keeps on changing the ways we produce and consume ads. We already know that people tend to watch more videos rather than read articles - is there any chance for online marketers to grab the...
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